Anytime, Anywhere
The modern learner uses every opportunity to learn. Whether on weekends, on their lunch break, or on their commute. The key is that their learning content is accessible to them whenever they need it.
Expand Your Reach
Video based learning allows teachers to reach a much wider audience than traditional classroom-based courses. Particularly certain kinds of knowledge, the kind that is evergreen and forms the basis for further exploration, can easily be served in a self-paced video format. With a one-time effort, the teacher can bring a potentially unlimited number of learners to the same level of knowledge.
Compete in the Attention Economy
With the pace of the world accelerating and people’s attention spans shrinking, it’s important to provide learning that matches the pace of the world. Short video-based courses, focusing on single concepts are ideal for distilling knowledge into a suitable format for today’s learner. It also provides the learner with a more frequent sense of accomplishment and completion, which in turn gives them the motivation to keep learning. Combining a number of these microlearning courses with more in-depth reading material and regular assessments adds up to a full understanding of the topic.
Harvard meets Hollywood
Today’s media consumers are used to having access to an almost unlimited supply of high-quality content. If learning content is going to compete in this extremely competitive attention economy, it has to be at a similarly high production quality. This can be achieved using proven storytelling techniques and high production values, which will drastically enhance a learner's engagement and thus their learning outcomes.
